Public Relations Manager

Website Lemonpie

👉 First Things First
We’re people first in a crazy way and firmly believe in providing candidates with everything they need to know prior to considering joining the team. Because we don’t employ, we partner. And every great partnership is a two-way street.

That’s why we’ve built an enhanced version of what you’ll find below that provides:

🔎 Actual examples of what this role does every day
💻 The tech stack we use to do it
💡 What we believe as a company
👐 How we work together 
🕹️ How we play together
🍋 Meet the Lemonfolk
🌱 More on how we invest in our people, including what our team says about life at the pie
🚀 Hear about our upcoming people plans
🧮 FAQ’s & so much more

We highly recommend viewing & applying via the enhanced version here.

Or, keep scrolling if you’d prefer to just know the basics (pinky promise we won’t be mad). 

🍰 Just a Slice (TL;DR)
Lemonpie is a full-service podcast PR company that specializes in securing our client’s guest interviews on podcasts that are already speaking to their target audience.

We’re also not your standard PR firm. We guarantee our results & never, ever, take the “spray & pray” approach.
Our team is the very best at what they do and we may or may not be having a bit too much fun building this thing together.

Company:

Founded: 2016
Employees: 11 (a small team doing big things)
Growth: Last year alone, our revenue doubled & clientele grew by over 30%
Location: Fully distributed
Brands we’ve worked with:HubSpot, FreshBooks, Four Sigmatic, Doist

Role:

Primary purpose: Partner with clients (each Public Relations Manager oversees 4-5 client accounts) to provide a world-class experience & wildly successful Podcast Tour
Schedule: Full-time & flexible
Location: Fully remote, live & work anywhere within the U.S.
Time off: Unlimited PTO with a mandatory 3 weeks off per year (not including the ~15 holidays we’re closed for throughout the year)
Other cool perks: An additional $1200/year remote work stipend, a generous parental leave policy, & an achievable growth trajectory for every role within the company. Oh, and we’re awesome.

🍋 The Team
We feel it’s crucial to understand the part you play in any team you join, as well as the other roles within it.

With that in mind, here’s how our Public Relations team (which we call our Talent Relations team, so don’t let our LI profiles confuse you!) is structured:

Head of Public Relations – Reports to the CEO. Leads the entire PR team, including each role listed below, and is responsible for all overarching team strategies, processes, metrics, etc. Also the only role there will ever be only 1 person occupying. All other PR team roles will multiply as we grow.

👋 Meet Josh. He doesn’t like beans but loves his killer team.

Public Relations Director – Reports to the Head of Public Relations. Oversees up to 4 Public Relations Managers, 1 Public Relations Associate, and 2 Scheduling Coordinators, while aiding in client strategy & reporting.

👋 Meet Arlie. Her smile is almost as big as her work ethic.

Public Relations Manager (this could be you!) – Reports to the Public Relations Director. Primary person responsible for 4-5 client accounts with support from the PRD for strategy, the PRA for pitching, and the Scheduling Coordinator for scheduling & prep material.

👋 Meet Olivia. Her perfect hair doesn’t hold a candle to her PR expertise.

👋 Meet Adrienne. Known for sharing the best Tik Tok’s & her world-class follow-ups.

👋 Meet Lisa. Lover of the Oxford Comma, best-selling author, & veteran PR pro.

Public Relations Associate – Reports to the Public Relations Director. Aids in pitching efforts for up to 16 clients as needed.

Meet…no one. Yet! We’ll be hiring for this role shortly.

Scheduling Coordinator – Reports to the Public Relations Director. Schedules bookings & creates prep material for up to 8 clients.

👋 Meet Danielle. Pickleball pro & scheduling master extraordinaire.

Stay tuned; new team member coming soon! Wait, it’s weird to announce a human like they’re a commercial. Forgive us.

Client Experience Manager – Reports to the Head of Public Relations. Is responsible for all client onboardings, as well as client milestones, personal celebrations, etc.

👋 Meet Megan. Queen of organization & wower (it’s a word now) in…everything.

💪 What You’ll Do
As we mentioned above, our Public Relations Manager role exists to partner with clients (we do mean partner – we don’t believe in managing anyone, including our clients) to provide them with a world-class experience & wildly successful Podcast Tour. 

Here’s a brief breakdown of how you’ll achieve that: 

Partnership -This is, hands-down, the most important aspect of this role, as it’s a mindset that can’t be taught. If you’re a “per my last email,” “as I’ve said,” or “I already sent that over” kind of human, we love you, but let’s part ways now.

Prospecting – Conducting in-depth research to find the perfect podcasts for each client’s individual expertise and goals.

Pitching – Crafting & sending compelling (& personally tailored – we never take the spray & spray approach) email, video, and social media pitches to podcast hosts to secure guest appearances for our clients on their show.

Project management – Keeping all pitch pipelines & notes up-to-date in HubSpot, Notion, etc.

Reporting – Creating custom client reports that recap the work we’ve done together.

Strategy – Prepare & lead monthly strategy calls, aid in the creation & presentation of Quarterly Strategy Reviews, monitor results for every client account you run point on, & identify & implement new ways we can help clients succeed or improve their experience.

Growth – Listens to client interviews & monitors their social sharing of interviews to provide feedback as necessary, & stays up to date with industry trends to better inform clients when applicable.

Leadership – Oversees day-to-day work of any Public Relation Associates and Scheduling Coordinators that work on their client accounts, & reviews & approves pitches and scheduling questions as needed.

Communication – Frequently communicates with clients and team members, ensuring everyone is kept up to speed & fully supported.

Relationship building – Build trust with clients & hosts by ensuring you’re adding value & overdelivering in every way.

✅ Requirements
Qualitative:

Other people might call these soft skills, but we don’t believe there’s any such thing. Instead, we call these our People Pillars, because no one gets in without them. They’re not a dusty list of “nice to haves” we keep in our metaphorical basement, only to pull them out when we’re hiring.

They’re part of the living, breathing organism that is our culture and we don’t risk negatively disrupting it. For anything. Ever.

Not for 20+ years of experience. Not for mind-blowing industry connections. Not for a proven track record of doing every last thing we do as a company with 100% success. 

Not even for a hand-written referral from Tim Ferriss (we mean it, sorry Tim).

Nothing.

That’s why we place an even higher level of importance on our qualitative requirements than our quantitative (which are still very high).

With that, if you can’t honestly see each one of these traits within yourself and are confident they would shine through to us via your written & verbal communication with us, we ask (in our kindest, most gentle voice), that you come back and visit us when you can. 💛

Kind – Speak and act kindly, regardless of the situation.

Empathetic – Able to authentically put yourself in the shoes of clients and teammates.

Vulnerable – Able to share those “crazy” ideas, respectfully speak up when you disagree with an approach the team or company is taking, and share when you’re going through something personally challenging so we can support you.

Funny – We’re a company run by young, talented, and fun individuals. If you don’t laugh at a good meme, get sarcasm, and have an easily identified sense of humor (even if it’s different than anyone else’s on the team) we may not be a great fit.

Personable – Clients and team members would enjoy communicating with you. Never, ever, under any circumstances, are you even remotely coarse in your written or verbal communication.

Proactive – You look ahead to stay ahead of possible challenges & take action before you have to and without prompting.

Resourceful – Wouldn’t ask anyone something you could Google.

Over-communicative – Responsive & engaged. Enjoys speaking to both clients and team members. Provides clients, their team, & the leadership team with status updates as needed.

Organized – You would honor and improve organizational systems currently in place, keep to-do lists up to date, and manage your time effectively.

Trustworthy – We would never have to wonder if you’re working when you say you are, you’d never dream of sharing any inside intel, and you’re always transparent about mistakes.

Accountable – You own your work for better or worse, meet deadlines, etc.

Quantitative:

Non-negotiables:

1+ years of client relations experience – This is the primary responsibility for our Public Relations Manager role so the right fit will be experienced in (and comfy with) frequently communicating with clients & being fully accountable for the outcome of their engagement with us.

6+ months of pitching experience – You’ve run point on conducting outreach (this could be to media outlets, community organizations, etc.) on a regular basis.

6+ months of prospecting experience – You’ve run point on researching a wide variety of outlets or organizations well-fitted for a specific goal and/or target audience.

1+ years of project management experience – You’ve been in charge of keeping at least 1 kind of project management platform (Asana, Trello, Basecamp, etc.) up to date on a daily basis.

1+ years working with GSuite – You’ve regularly used GSuite tools. Specifically, GMail, GCal, & GDrive.

PR knowledge – You see, understand, & truly believe in the value of PR in the modern marketing sphere. You’d never recommend an ad over good content, write a cheesy CTA, or see adding value to someone’s life or business for free as a waste of time.

Basic business knowledge – You know what the acronyms SaaS, ROI, SEO, SME, B2B, B2C, D2C, KPI, PPC, ARR, CPM etc. are without googling them and you have a good understanding of what businesses expect from their partnering vendors, would know how to convey the ROI of a specific guest appearance you secured, etc.

Generally tech-savvy – You’re a digital native that’s heard of all systems/tools mentioned throughout this job description. 

Impeccable written & verbal communication skills – 80%+ of every role at Lemonpie involves written or verbal communication tailored to our internal brand voice (fun, friendly, informative, & always professionally upbeat) but with each team member’s unique stamp on it.

Attention to detail – We know every job posting on this side of the hemisphere states this as a necessity, but we actually mean it. Not attention to detail like you remember someone’s name. Attention to detail like you notice if someone puts a phrase in italics in an email but missed a letter at the end that’s still in the standard font.

Internally motivated – We don’t (and can’t) micromanage, so if you’re someone who needs to be frequently steered in the right direction or doesn’t work well autonomously, we’re just not meant to be.

Independent thinker – You see the way something has been done but think independently enough to make it better vs. going with the flow. You come across a unique situation that you haven’t been trained in yet but you can piece together other parts of training, how we handle things as a company from a high-level POV, etc., to come up with a great game plan rather than needing to ask someone how it’s always done.

Intuitive & thorough researcher – You’re easily able to identify the right website to add to an “episode is live” email based on how the recipient would feel receiving it, you’d never miss the fact that a show you’re contemplating pitching hasn’t published in a year or doesn’t accept guests, etc.

No ego – “I don’t need to be right; I need to get it right” aligns with your way of thinking.

Coachable – Not just from a willingness to learn perspective, but you also take any feedback to heart and apply it right away. We’re able to see our feedback and guidance in your work as you get up to speed & beyond.

Growth mindset – You see consistent learning & improving as an extension of any role you serve in. This isn’t fluff. We don’t do so good with “good enough,” truly.

You live in the United States.

Good to have:

Leadership experience – You’ve been in a previous leadership role where you’ve overseen or trained others. You have a strong belief in servant leadership.

Sales or marketing experience – Bonus points if you’ve worked with brands on their sales and/or marketing efforts outside of pitching.

Specific tool experience – You’re familiar with Slack, HubSpot, & Notion.

Remote work experience – You’ve learned a new role primarily asynchronously, have managed your own workflow independently, don’t need a call or Zoom meeting to navigate hiccups, etc.

Writer at heart – If you love to make even the shortest email shine from afar prior to hitting send you’ll naturally enjoy life at the pie a bit more.

You love podcasts – It’s kind of our thing. 😉

🚀 Success Indicators

How you’ll know you’re killin’ it in this role every step of the way.

At 1 month:

Tools, prospecting, and pitching training is complete 
You’ve met and familiarized yourself with the team members you’ll be working with
You’ve familiarized yourself with the 4 client accounts you’ll be managing
You’re contributing to client strategy/calls when possible
You’re engaged during/actively participating in team activities and conversations, including weekly team meetings, Know Your Team Tuesday questions, Chat N’ Chills, etc.
You’re actively coming to the team/leadership with any questions you may have
You’re keeping notes on pertinent information for future reference

At 3 months:

Everything under the 1-month success indicators
Strategy & leadership training is complete
You’ve met and built rapport with each of the 4 clients they’ll be managing
You can serve & oversee any Public Relations Associates & Scheduling Coordinators working on your client accounts on a day-to-day basis
You can independently serve your 4 clients via pitching & prospecting, and general comms
You’ve Identified and/or implemented new ways we can improve your role, improve processes, and/or help clients succeed 
You’re operating autonomously and productively on a day-to-day basis
Don’t require frequent input from others to successfully complete responsibilities
Follow through on what you say you’ll do when you say you’ll do it
Overcommunicating on status updates, learning challenges, misc. roadblocks, etc.
You’re adhering to Lemonpie’s communication guidelines
You’re outwardly displaying signs of all People Pillars

At 6 months:

Everything under the 3-month success indicators
You can independently serve your 4 clients via strategy (crafting & leading strategy calls, leading kickoff calls, providing advice when needed, able to coach a client on interview technique, monitoring social, etc.)
You’ve implemented at least 1 significant improvement to your role, client experience, or the team
You’re regularly participating in some form(s) of professional growth (books, articles, lunch & learns, webinars, courses, etc.)

At 1 year:

Everything under the 6-month success indicators
Serving and mentoring other members of the team when possible, specifically Public Relations Associates that may want to step into a Public Relations Manager role in the future
Capable of training a new team member in the same role
You’ve implemented at least 2 significant improvements to your role, the client experience, or the team

✨ Benefits
Making our people happy makes us happy. Here’s how we do it.

Live & work where you want – We’ve been remote from the start and have a fully distributed team, so you can live anywhere (within the U.S.) and work from anywhere your heart desires.

Flexible schedule – As long as you’re available during core business hours and keeping full-time hours (7am-3pm, 8am-4pm, 10am-6pm, etc.), you have the freedom to create a schedule that’s optimal for you.

Unlimited PTO – Not unlimited so you feel bad taking it, not unlimited but you have to cut through a ton of red tape to use it, and not unlimited to a certain point. Truly unlimited. We strongly believe in working to live, not living to work, and want that to show in all of our employees’ lives. We also know that taking plenty of time away from work is crucial for our mental health, which is why we have a strict 3-week minimum time off each year in addition to the ~15 days per year we’re closed. Fun fact: We’ve never denied a time off request throughout the 6 years we’ve been in business.

Paid parental leave – Our maternity & paternity leave is fully paid for up to 18 weeks. We have a mandatory 12 weeks of paid leave for all new parents (biological or adoption) but we encourage you to take as long as you’d like up to 18 weeks.

Remote work stipend – We add $1,200 to all of our salaries to provide our team with an extra $100/month to fuel their remote work-life (coffee when working from a coffee shop, a co-working space, more loungewear as a reminder that you never have to wear uncomfy pants again).

Real growth opportunity – Even though we’re a small company, we’ve intentionally designed our team structure to allow for internal promotion for every role, and the average time someone is with us before getting their first promotion is less than a year.

🌱 Our Hiring Process
We value each and every one of our candidates and we’re in this together.

First and foremost, transparency is of the utmost importance to us, so we’d like to start by letting you know that this won’t be the quickest or easiest hiring process you’ve ever gone through.

Here’s why:

Our Chief People Officer personally reviews all applications.

Our candidate experience is intentionally designed to see if we’re a good fit for one another, which naturally takes a lot more than an application and a couple of calls.

Our people & culture are everything to us and finding the perfect fit is more important to us than a quick & easy process (both for you & us).

If you’re still with us, keep scrollin’ to find out exactly what you can expect when applying with us.

Phase 1 | Application:

Once you submit your application, you can expect to be kept up to date each week and to hear back from us regarding next steps no later than 3 weeks from the time you apply (although we aim for much faster, which you’ll receive more info on after you apply).

⌛ Time to complete: 1-2 hours

 

Phase 2 | Video screening interview:

If we like your application, we’ll ask you to complete a self-recorded video screening interview.

Don’t worry, it’s quick & easy, done via a platform we’ll direct you to so you don’t have to worry about actually recording it yourself, and all the directions you could ever need are included.

You can anticipate hearing back from us within 1 week of completing a screening interview.

⌛ Time to complete: 30 minutes

 

Phase 3 | Test project:

If we like your screening interview, we’ll ask you to complete a test project free of charge to give us a better idea of how you operate hands-on.

The work completed in said test project isn’t used for anything outside of gaining perspective on your work.

We know this may seem like a big ask to some, but if doing something you feel you may be overqualified for or needing to “show your work” isn’t for you then we’re, unfortunately, not meant to be.

And as many of our team members have said previously, we pour triple as much into a new team member’s first week with us as we’d ever ask them to pour into a test project.

We don’t employ, we partner. And partnership is a two-way street.

You can anticipate hearing back from us within 1 week of completing a screening interview.

⌛ Time to complete: 3-6 hours

 

Phase 4 | Interviews:

1st interview – 1.5 hours with our Chief People OfficerWhat’s covered:A deep dive into previous role experience, including highs, lows, & types of teams you’ve worked with
A deep dive into our culture, as well as what you find the most important traits of any company culture to be
Answering any questions you may have
You can anticipate hearing back from us within 3 days

2nd interview – 1.5 hours with our Head of Public RelationsWhat’s covered:Getting to know one another
An overview of each current team member & role in the Public Relations dept
A deep dive into what the day-to-day for a TRC looks like
Sharing role-specific information on our tools, systems, documentation, etc.
Answering any outstanding questions you may have
You can anticipate hearing back from us within 3 days

3rd interview – 1 hour with our Founder & CEOWhat’s covered:Getting to know one another
Answering any outstanding questions you may have
You can anticipate hearing back from us within 3 days

⌛ Time to complete: 4 hours

⏲️Total time investment from application to offer: 8 ½ – 12 ½ hours

⌚The time we’ll invest in you from day 1: Endless

🌠 How To Apply
If everything you’ve just read has you jumping on a couch Tom Cruise circa 2005 style, consider this your formal invitation to apply here. 

We can’t wait to meet you.

To apply for this job please visit lemonpie.notion.site.